Another question that I get all the time is “How much do I charge?” With the APSD Certified Home Stager, Stager Pro and Property Scene Designer Courses, we always discuss this and supply sample pricing across the U.S. for various types of areas as well homes. Each of you may be different but with my services, they can start as low as $97 and go all the way up to $25,000 if I am also adding a marketing campaign to help sell the home. It depends upon the type of service, the home, the seller and how quickly they want to sell.
Generally speaking, if you wanted to base everything off of averages, the average home staging is normally about $1500. If you live in a more rural or conservative area, you might be charging more along the lines of $500 and if you are on a coast, you can go much higher such as $5000 to $10,000. Usually, the price is indicative of the staging. In California, you might charge $7500 and in Wisconsin you might charge $500 but you have to do a great deal more in California to make your client happy and to sell them home than you have to do in Wisconsin so the ROI can often be similar between the areas.
My rule of thumb on average home staging services (if there is such a thing as an ‘average home staging!’) is approximately:
Midwest: $497-$1497
East Coast and West Coast: $2497-$9997
High Profile, non coastal cities such as Calgary, Toronto: $1497-$4997
These will vary greatly, but again, I am just giving you some averages. You can also expect to receive additional income from monthly furniture and furnishing rental, drop off fees, and any additional special services. I have 25 streams of income with my own Home Staging Business, so these are just a few, but you should be aware of them as you quote prices.
You can of course support your prices with you sales results, for instance, while it is difficult to track, APSD currently has an average DOM of between 21-27 between our national team. What is your DOM? You can and should also show your client how home staging does not cost them a dime, but rather saves them money by providing a cost savings chart on the difference between the weekly and monthly hold charges with and without home staging services. Make sure that you have visual aids when you do this as it looks much more professional and it is easier for your prospect to take in and process.
The nice part about using tools is it also supports your agent if they are in the difficult position of trying to ‘convince’ the client. Now you agent can simply introduce you as the expert, you can determine the needs of the client, what it will take to meet and exceed their needs and goals, back it up with solid results and if you do this, you will quickly find that no selling is required at all.
A friend of mine, a real estate guru from ages ago, used to say “If you still have to sell when you come to your close, you did something wrong in the presentation.” What he means is to show them what works and the results do the selling for you. Now, when you go to present your pricing you can do so with confidence.
Thank you to Karen Scheafer APSD Founder (www.apsdmembers.com) for writing the above article.
Kristy Morrison
CEO –Capital Home Staging & Design
APSD Certified Master Trainer
with www.StagingCareersCanada.ca
1-888-9STAGER (978-2437) Toll Free
(613) 832-8958 / info@chsd.ca
www.CapitalHomeStagingAndDesign.ca
@OttawaStager
Interested in becoming a certified home stager? Receive your first APSD home staging training CD for FREE here.
![clip_image001[3]](http://stagingcareerscanada.files.wordpress.com/2011/11/clip_image0013.png?w=244&h=46 "clip_image001[3]"){kind=small}
Don’t miss our monthly newsletters packed full of information, training dates, & business building events at a location near you anywhere in NORTH America! Register Me Now!
![apsdbottom422[2]](http://stagingcareerscanada.files.wordpress.com/2011/10/apsdbottom4222.png?w=483&h=84 "apsdbottom422[2]")
